Your Lead-To-Cash Engine Demands Precision
Most revenue operations problems trace back to systems that were never designed to work together ... and nobody owns what happens between them.
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Since 2018, we've architected the entire lead-to-cash system from revenue architecture and quoting through pricing, billing, and revenue recognition.
Companies like you trust us to fix their revenue engine
We once discovered $9 million in unpaid product access once we integrated a new client's quoting system with their content management platform.
Solve These Challenges
Sales & Finance disagree on numbers.
Quotes and invoices don't match on line items, discounting, or payment terms because of bad system handoffs.
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Product catalogs slow quoting
Reps have too many SKUs, too much manual work, and too many errors that slow deals and kill momentum
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Your CRM's implementation can't adapt
Technical debt in your CPQ system, a new billing process, or new pricing methods break how your core system was setup
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AI-enabled quoting? That's a pipe dream
Your revenue architecture and data sources can't reliably support any sort of agentic initiative - even though your Board wants it
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Embrace These Gains
Measurable KPIs
98% invoice accuracy
20-40% reduction in reconciliation efforts
75% faster time-to-quote
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Operational Wins
Simplify your entire lead-to-cash operation so RevOps spends time building your business, not fixing what keeps breaking
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Executive Wins
Cash flow improves while sales win rates increase - and the reporting and forecasting show these reliably
Start With These Lead-To-Cash Consulting Services:
Align product and pricing catalogues, simplify complexity, and setup your L2C engine.
Know billing, invoicing, and more have accurate inputs and outputs with less errors.
Make it aligned with your entire process, not just a standalone storefront that causes issues.
What does a lead-to-cash consultant do?
A lead-to-cash consultant designs, implements, and optimises the systems and processes that connect your entire revenue lifecycle — from the first marketing touchpoint through quoting, contracting, billing, and cash collection. DoubleTrack focuses specifically on the architecture that connects those systems, so a change in one doesn't break something downstream.
How do you align sales operations and finance in a lead-to-cash engagement?
Sales needs speed, finance demands accuracy and auditability. They need a shared model with clearly-defined handoffs, such as between the quoting system, pricing logic, and billing outputs.
We design this alignment as a holistic system, not a series of workarounds.
What's the difference between a lead-to-cash consultant and a RevOps consultant?
RevOps typically focuses on go-to-market processes such as pipeline management, forecasting, and sales enablement.
Lead-to-cash extends includes this, but also extends downstream beyond quoting and contracts into billing, invoicing, and revenue recognition. We cover it all, whereas RevOps firms typically have deeper expertise on only the first aspect.
What's the difference between lead to cash and quote to cash?
Lead to cash includes the entire quote-to-cash process from quoting to invoicing and through revenue recognition. However, there is the marketing-to-sales element that feeds quote to cash, which includes lead inputs and sales handoffs ... this creates lead to cash.
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Related: Lead to revenue and lead to cash are very similar. Lead to revenue refers to when revenue is recognized, while lead to cash related to when the company has the cash generated in its account.
What is lead to cash?
Lead to cash involves the steps in an organization's revenue engine, from marketing to eCommercie, sales quoting, billing, and revenue recognition.
What metrics matter in lead to cash?
Metrics change depending on which area you're focused on, but some KPIs include time spend on reconciliation, time to quote, order accuracy, and forecasting accuracy.
Frequently Asked Questions
Why Choose Us For Lead To Cash?
We fix more than the tool, just as we have since 2018.
We don't start with the technology. We start with how your revenue engine actually works + and where it's breaking down.
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That means going deeper than most consultancies will: into your pricing logic, your approval workflows, your billing integrations, and the data architecture that connects all of them.
It's unglamorous work, but it's what our teams, lead by Tom McGean, Sr. Director of Professional Services who has 15+ years in the space, knows it takes.
Because it determines whether your lead-to-cash investments actually pay off.