Marketing feeds into lead to cash.
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So why do so many organizations suffer from inconsistent lead capture, poor prioritization, and lack of visibility into marketing's impact on revenue?
Solve These Challenges
Lead Volume ≠ Quality
A lack of internal agreement on what makes a "good" lead leads to the wrong optimizations or processes, so driving more leads doesn't lead to increased sales.
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Bad Prioritization ≠ More Sales
If Intent, context, and actions are not factored into identifying which leads are truly ready to buy, sales focuses its efforts on those least likely to convert.
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Reporting Stops At SQL
Marketing doesn't see its bottom-line impact, leaving it to improve performance towards the wrong KPIs instead of having full-path revenue attribution.
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Realize GainsSuch As
Measurable KPIs
35% more sales-accepted leads
20% increase in marketing-sourced pipeline
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Operational Wins
Sales works on the right leads and marketing aligns to bottom-line metrics with clear reporting on what's working
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Executive Wins
Clarity on marketing impact
Tighter Sales-Marketing function
Marketing is measured on contributions, not activity (incl. lead numbers)
Trusted By:
We Work Across Systems, Including:
“They completed the work with high quality and in a timely manner.
They went above and beyond to deliver a great end result."
Verified review on
Salesforce AppExchange
Know marketing's feeding the right fuel into your revenue engine.
Increase sales confidence in marketing's leads while reducing the noise that prevents them from working on the right leads at the right time. Align marketing's impact to what truly matters.
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From the lead-to-cash experts trusted since 2018.
SUCCESS STORIES
Customers like you are on the right track
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