Ken’s marketing team is generating more leads than ever.
Campaign performance looks strong, and the company recently launched a new eCommerce storefront so smaller customers can purchase products directly online.
At the last Board meeting, the CFO asked a direct question: we spent $1.8 million. What did we get from it? Ken didn't have a clear answer on marketing's revenue impact ... because getting leads to sales was messy.
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Some started with marketing campaigns but eventually bought through eCommerce; others began a sales conversation, then completed their purchase online later. Some come through web-to-lead forms that route to sales.
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Inside revenue-oriented systems, those journeys looked completely different.
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Marketing attribution reports capture some revenue but misses other purchases entirely, and Sales is questioning which leads are truly qualified. Meanwhile, Ken’s team keeps investing in new campaigns but struggling to highlight the ROI.
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The problem isn’t marketing performance, but that the company’s revenue systems were never designed to track how modern customers actually buy and support the marketing-to-sales handoffs through to revenue recognition.
Solve These Challenges
Lead Volume ≠ Quality
Marketing's hitting their MQL targets, but Sales is only working 20% of them.
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Bad Prioritization ≠ More Sales
Sales reps manually decide what leads to call first based on gut feeling; high-intent signals aren't surfaced
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Reporting Stops At SQL
Marketing shows lead volume, but struggles to track what's driving bookings - so it's impossible to optimize towards the end goal
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Realize Gains Such As:
Measurable KPIs
35% more sales-accepted leads
20% increase in marketing-sourced pipeline
60% faster lead response time
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Operational Wins
Sales works on the right leads and marketing aligns to bottom-line metrics with clear reporting on what's working
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Executive Wins
Clarity on marketing impact that stems from a tighter Sales-Marketing function
Trusted By:
We Work Across Systems, Including:
“They completed the work with high quality and in a timely manner.
They went above and beyond to deliver a great end result."
Verified AppExchange review
Know marketing is an impactful part of your revenue engine
Marketing shouldn't operate siloed from Sales and hoping leads will get worked correctly. But many marketing operations focus only on the front end with campaigns and lead scoring.
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Align marketing to your entire lead-to-cash operation.
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Backed by a Success Guarantee.
SUCCESS STORIES
Customers like you are on the right track
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