Liam’s company launched an eCommerce storefront to make it easier for customers to purchase smaller deals without involving the sales team.
At first, it worked exactly as expected. Customers browsed products, selected what they needed, and made purchases in a manner of minutes. Cash flow improved as the sales team focused their energy on higher-value, more complex deals.
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But a few months later, unexpected problems started appearing - and as VP of Sales, Liam saw them quickly.
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Some customers who bought through the storefront didn’t appear in the CRM the way the sales team expected. Product bundles available online didn’t always match the configurations used in quotes. And in some cases, a customer with an existing 15% discount would buy from eCommerce and see it didn't apply - leading to delays and apologies.
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Meanwhile, customers who started online found the process cumbersome - sometimes getting prices higher than expected. If they didn't leave right then, they moved into sales-led deals later, creating contracts that didn’t line up with how the original purchase was structured.
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What was meant to simplify buying had quietly introduced a second revenue engine, introducing needless complexity and creating chaos because it wasn't aligned with the entire lead-to-cash operation.
Solve These Challenges
Misalignments Create Chaos
A customer places an online order that misses their negotiated pricing, so billing generates an incorrect invoice.
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Complex Pricing Stalls Adoption
Your self-service channel was supposed to reduce sales involvement in smaller deals; instead, they're fixing them.
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Sales ≠ Digital
Prospects lose confidence before the deal is done because eCommerce doesn't match what their sales reps used to tell them.
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Realize Gains Such As:
Measurable KPIs
20% larger self-service average order volume
25% reduction in order reconciliation
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Operational Wins
Higher self-service adoption that's supported by clean order-to-bill handoffs
and fewer credit disputes
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Executive Wins
A functioning self-service channel that reduces the true cost of a sale.
Trusted By:
We Work Across Systems, Including:
“We saved $1 million annually with DoubleTrack."
FlexiVan
Build better eCommerce.
Your storefront isn't a finish line - it's a critical input into your revenue system that's supposed to be frictionless.
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We design it so it is.
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No manual reconciliation, version mismatches, or customers wondering why pricing is so difficult. Backed by a Success Guarantee.
SUCCESS STORIES
Customers like you are on the right track
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