Realize Your Data's
Actual Potential
Your organization generates thousands of data points across platforms from ERP and CRM to the many other systems your teams rely on daily.
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Focus on what truly matters, make smarter decisions, and build a more effective business that's AI ready. It starts with your data strategy.
Trusted By:
Data ≠ Insights ≠ Knowledge.
The Four Rs of Data
Does your data stack up? Most doesn't - up to 80% in some cases. And if you're thinking ahead to AI innovations, you can't afford to mess around with poor data.
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Look at an opportunity in your CRM and ask these questions of each field. How many fields pass at least three of these Rs? This is your starting point.
Relevant
Does your data meet your team's needs today + is it in a format that is simple to extract insights?
Reliable
Is it complete, consistent, and can be trusted?
Revealing
Do you learn about new trends, patterns, or insights from your data?
Reusable
Can data be activated and used across multiple systems and processes?
Four Rs, Meet Data Pyramid
Most companies are data-rich and information poor. Leveraging our data-first framework, you identify what data drives true knowledge vs. what's simply noise.
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This framework has worked for hundreds of companies - and the results align to your key outcomes that matter most for your growth.
Data
Some estimates say the average person generates 146+ GB a day (source: Edge Delta). Now, multiply this across your organization's staff, customers, and multiple systems and processes and you get a massive amount of data very quickly.
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What we ask at this stage: What do I have?
Typically, it's raw facts, figures, messages, etc. all awaiting analysis.
"Most organizations have significant data waste that crushes effectiveness."
I've been doing this over 30 years, and the hard truth is that companies of any size really struggle to identify the right data strategy that governs their entire business.
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Much less then aligning their technology and processes to bring it to life in ways that drive business decisions that matter. That includes AI - artificial intelligence relies on your data. If you put garbage in, it's a whole lot more garbage you're paying for.
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This is why I love what I do. Let's talk!
Andy Boettcher
Chief Information Officer
Salesforce MVP Hall of Fame inductee
We Know Data Platforms, Including:
“They completed the work with high quality and in a timely manner. They went above and beyond to deliver a great end result."
Verified review on
Salesforce AppExchange
“The team listened to our needs and worked through the process with us while providing many helpful suggestions on ways improve our process.”
Verified review on
Salesforce AppExchange
Data, Meet Action.
Unusable data is wasted space and reduces team effectiveness as they struggle to determine what's trustworthy.
Change it once and for all. Become a leader in your space - and accelerate it with AI innovation on top of this strong foundation.
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With all work backed by our Success Guarantee. Ask us about it!
Read: Eight Buckets, Four Rs, And Better Data
Enjoy this excerpt from Andy Boettcher's article digging into data categorization:
I’ve found that every company - no matter the size or industry - has the same eight categories of data. Once you sort things into these buckets, the chaos starts to clear.
The eight categories are:
Customer
Sales
Quote
Purchase
Invoice
Service
Marketing
Communications
Every business has these eight buckets. You may call them something slightly different, but they’re there and there’s eight.
Once you map your data into them, you can start asking better questions. And now we transition to the real test of what’s truly helpful.
Webinar:
Start Fixing Your Own
Data Chaos
Data is critical - you know this. So, start digging into what the right approach is ... from shaking off the WRONG ways to go about it to beginning to apply the Four Rs test to your own data.
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Walk through it with Andy Boettcher and Caleb Rule and hear real quotes from others in the same boat as you.
SUCCESS STORIES
Customers like you are on the right track
You're Ready To:
Build The Right Strategy
What you gain:
Alignment to business outcomes that impacts all teams and systems
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Foundational work for AI innovation based on needed accurate, relevant data
Practical processes, governance, and more based on decades of expertise
Drive Real Business Value
What you gain:
Actionable insights with reduced tech debt and "fluff" in your data systems
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Development in and around your key systems, including integrations
Advanced Business Intelligence (BI) solutions that power your entire organization