Our Data & AI Consulting
Services Include:
It's not formal governance, but it complements how your data is managed by everyone.
The Four Rs of Data
Is your data truly helpful? Most doesn't - up to 80% in some cases.
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Look at an opportunity in your CRM and ask these questions of each field. How many fields pass at least three of these Rs? This is your starting point.
Relevant
Does your data meet your team's needs today + is it in a format that is simple to extract insights?
Reliable
Is it complete, consistent, and can be trusted?
Revealing
Do you learn about new trends, patterns, or insights from your data?
Reusable
Can data be activated and used across multiple systems and processes?
Webinar: Turn Chaos Into Insights
Andy Boettcher walks through a data-first mindset and highlights how you begin fixing your true business problems around data, including with eight categories and the four Rs of data.
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Our data strategy consulting starts with architecture as your path forward.
Enjoy this excerpt from Andy Boettcher's article on AI Lies:
AI is everywhere right now. Some of it’s good! But a lot of it’s hype. And I’ve already seen billions wasted on projects that never had a shot at working.
Why?
Because the data foundations were garbage. Companies bought into myths instead of fixing the basics.
SUCCESS STORIES
Customers like you are on the right track
Data-First Consulting Is Necessary
Data feeds everything AI. The reason so many companies have failed with their AI initiatives is because they never tackled the foundations necessary for success.
We're not AI skeptics - we know (and build!) AI that works.
But many "AI consultancies" in the market today focus on building on top of your existing foundation - something that often goes unnoticed until it's too late.
This is why we take a data-first approach. Get it right, and yes, you're ready for AI ... but it also enhances every part of your organization, from sales to marketing, customer success, IT, finance, FP&A, and more.

