The Four Rs of Data
Does your data stack up? Most doesn't - up to 80% in some cases.
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Look at an opportunity in your CRM and ask these questions of each field. How many fields pass at least three of these Rs? This is your starting point.
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Our data strategy consulting is the path forward.
Relevant
Does your data meet your team's needs today + is it in a format that is simple to extract insights?
Reliable
Is it complete, consistent, and can be trusted?
Revealing
Do you learn about new trends, patterns, or insights from your data?
Reusable
Can data be activated and used across multiple systems and processes?
“Placing your trust in … the team may be one of the best things you could ever do. It’s impacted our top and bottom line positively."
Joyce Lizzi
The National Food Lab
“They didn’t just deliver a solution; they became a true partner in helping us overcome our data challenges.”
Vice President
Wealth Enhancement Group
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There are so many bad pieces of advice flying around out there. Here's four I'm seeing companies fall into, whether they think they are or not.

