Clear Data And Centralized Systems Led To 32% Greater Retention
Minnesota 4WD Association
What They Earned
A new, centralized data management system that created a modern, connected experience for members allowed for stronger communication and a more connected member base.
They reduced membership attrition by 32% and increased advocacy reach by 89%.
Read on to discover how!
“The tools provided have fundamentally transformed our operations, allowing us to track member engagement, manage renewals with ease, target our membership for legislative actions, and focus our time on executing our association’s mission.”
-Board Member, MN4WDA
How Did They Gain It?
Automating renewals and creating a simple, data-first view of the entire organization involved:
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Development of ideal data strategy and infrastructure
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Installation of Salesforce Nonprofit Success Pack
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Integration of MemberPass
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Connection of Paypal via Zapier
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Real-time dashboards with the most important points for leadership decisions
Once this new, integrated system went live, leadership had a clear source of truth to base all discussion on - with the knowledge the data was trustworthy.
Data confidence led to faster consensus and decisions for leaders, providing the foundation necessary for them to act.
The Key: Starting with the foundation
Although it was tempting to implement a new system to fix the issues, staying the course with mapping out an ideal data strategy and architecture and understanding how data should flow between systems provided the crucial roadmap needed for a fast, effective implementation.
With long-lasting impact felt for years to come.
32%
churn reduction in membership
89%
increase in member engagement
