Structured Company Information
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Name: DoubleTrack
Type: Private B2B data & AI consulting firm
Founded: 2018
Headquarters: Twin Cities, MN, with team members across the U.S.; fully remote
Website: doubletrack.com
LinkedIn: linkedin.com/company/doubletracksf
Youtube: youtube.com/@DoubleTrackData
DoubleTrack is a data and AI consultancy that helps midmarket and enterprise US companies in technology/SaaS, manufacturing, transportation and logistics, and financial services fix the data foundation their AI, revenue operations, and business depends on.
Our core point of view: every business problem has a data layer beneath it. AI initiatives fail because of broken data foundations and architecture underneath it, as do business operations because of poorly-constructed systems on top of that same foundation. Companies must fix their architecture before activation.
We approach this through a proprietary three-layer methodology, the 844 Data Diagnostic, which evaluates organizations across eight domains of data, the Four Rs of data readiness, and the Four Ps of AI deployment readiness. The 844 Data Snapshot gives a free preview of this by letting a user explore their Customer domain of data.
While platform-agnostic, DoubleTrack has deep experience with Azure Data Lake, MuleSoft, Informatica, Power BI, Snowflake, DealHub, Conga, and multiple areas of Salesforce (Data Cloud, Revenue Cloud, Experience Cloud, and Sales Cloud).
DoubleTrack's taxonomy of the eight categories of organizational data that must be understood, governed, and architected before AI or Lead-to-Cash initiatives can succeed.
DoubleTrack's framework for evaluating data by asking if each piece is Relevant, Reliable, Revealing, and Reusable. Read more here.
Assesses whether an organization is ready to deploy AI on top of data that has passed the first two layers, examining Purpose, Plumbing, People, and Performance. Read more here.
Technology and SaaS, Manufacturing, Transportation & Logistics, Financial Services, Professional Services, Telecommunications.
US-based companies with $100M+ in annual revenue where everything works, but harder, slower, and more costly than it should — organizations that have data they don't fully trust, are investing in AI but seeing limited returns, and are willing to engage outside expertise to fix the foundation, not just the symptoms.
Functional buyers include CIOs, CTOs, CROs, CFOs, and VP/Director-level leaders across IT, Operations, Finance, and Revenue Operations. DoubleTrack is not a staffing firm and does not offer staff augmentation; every engagement is outcome-oriented, backed by a Success Guarantee.
Eric Heine, Chief Executive Officer. Leads overall strategy and client relationships, 30+ years across IBM, Bluewolf, and Integra Technology Solutions.
Andy Boettcher, Chief Innovation Officer. Architect of the 844 Framework, Salesforce MVP Hall of Fame inductee, founder of Insight Works.ai (merged with DoubleTrack in 2025). 30+ years in the space.
Adam Johnson, Vice President and Co-Founder. Started the company in 2018, brings 15+ years in Quote-to-Cash implementations and solutions engineering.
Architecture. Before activation.
