Chief Innovation Officer, DoubleTrack
Andy Boettcher is Chief Innovation Officer at DoubleTrack and one of less than 0.2% of 175,000+ Salesforce consultants worldwide to hold Hall of Fame MVP status. He has spent three decades as a data and AI practitioner, and is the developer of DoubleTrack's 844 Methodology:the 8 Domains, 4 Rs, 4 Ps framework the firm uses to assess whether an organization's data is trustworthy enough to build AI on top of.
Before DoubleTrack, Andy founded Insightworks.ai and has worked with hundreds of enterprise-level engagements while at Demand Chain and in-house at Thomas Reuters.. He writes and speaks regularly on data architecture, AI readiness, and why most AI initiatives fail for reasons that have nothing to do with the AI itself.
Andy has been featured in TechRadar, CMSWire, HCL Review, Digital CXO, and on podcasts such as Data Driven.
He is DoubleTrack's primary thought leadership author. Recent articles:
For interview, podcast, or speaking inquiries, contact sales@doubletrack.com or (844) 4DATAVALUE.
Architecture. Before activation.
